This winter the government was key at Labz
The Federal ICT-branch (Fedict) asked Event Masters & Admire to work out and personalise the celebrations for their own personnel and the European computer engineers who were guest starring at the eGovernment Conference. Event Masters proposed the theme “.be Me up”, that plays around the implementation of new technologies.
The museum Autoworld (Brussels) was remade to a true holographic museum. For this we created a setting that used a gigantic mainframe to direct the event. The mainframe literally kept an eye on things and made sure everything was coordinated perfectly. It constantly sent out funny messages into the hall: “oxygen level low, upgrading oxygen level – now”, “Uploading first dish. Waiters entering the room.” Holographic artists alternated with real artists to perform a futuristic show later that night.
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